Guerilla Advertisement Presentation

PCA Open Day

What's important about Guerilla advertisement?

• Shock/wow factor
• Remembrance 
• Gossip
• 
  

Ideas

Follow the yellow brick road!

PCA Open Day This Way!

In a city not so far away...

Was a college, filled with ambitious and intelligent students

Eager to learn the ways of an artist

Through sheer determination 

They learned many skills and grew closer to their goals

Until one day, after much hard work

little did they know

Their work would be displayed in the PCA open day

And you can see it all

This way......

Spot the two differences....if you haven't already spoted the obvious one

Guerilla advertisement ideas generation

The shadow  of the sundial could be used as a means for my guerilla advertisement. I could have something like 'PCA open day' text written across the time that it's open, so for example, say the open day started at 7AM then the text would start there, and then if it ended at 6pm then the text would finish there.

Idea 2

For my second idea, I was thinking of focusing this idea around the top doors of the mall(ones leading to the college itself) And having a vintage photo frame around the door and a path leading to the college.

Xbox 360 design mind maps

In groups in our class, we were set different age groups as our target audience, and then we had to produce a mind map to generate ideas for an xbox 360 game for that target audience age range. This was a very useful and productive exercise, and great to do as a group as this brought together many ideas from each of us which could then be expanded upon with discussion and ideas. This images are the mind maps from all groups in the class.(click images to enlarge)

Word association.

When you are really stuck for an idea, one method of inspiring creativity is to use word association.

The following word lists were created through class discussion, with lists of adjectives and nouns being created.

Disgusting

Desperate

Deformed

Dysfunctional

Dire

Delightful

Desolate

Demonic

Destructive

Dreary

Desk

Diamond

Demon

Deer

Donkey

Dolphin

Dustbin

Dictionary

Door

Dictaphone

Hilarious

Hysterical

Hateful

Hairy

Hopeful

Hideous

Hypercritical

Heavy

Hearty

Huge

Hillbilly

Hog

Hut

Hole

Horse

Helicopter

Hose

House

Hedge

Hanger

Pessimistic

Pedantic

Persistent

Positive

Protagonist

Prickly

Penetratable

Perfect

Prissy

Precious

Potato

Pizza

Pea

Pigeon

Pyjamas

Pineapple

Pound

Phone

Photo

Pillar


In this exercise, we defined the words to associate, with nouns and adjectives. We have a list of words from three different starting letters, D, H and P. Twenty for each, ten nouns and ten adjectives. We then had to pick one of the letters and use one noun and one adjective to make a name for our character, for example pessimistic pigeon. This was a very enjoyable way of idea generation as a class and was a very useful way of getting ideas for a character name, in my opinion this is best used in a group, as the class thought quickly when asked to quickly give give ten nouns and ten adjectives. 

Xbox 360 game design questions

Having established who your target audience is, and their characteristics as well as developing some areas of interest to this target audience, some “focus” questions can be asked to help refine ideas.

Is there going to be a story? Yes,

Is it RPG? Yes

1^st person shooter? Yes, can change between 1^st and 3^rd person.

How will the game provide challenge? Story line missions, sub-missions, collectables  

How will the player know what progress they’re making? Stats menu (percentage completion), unlocked items.

Will there be a scoring system? Yes

Is there a main character? No, can choose character.

If so, what style? Sci-fi

Customization? Character look, weapons, vehicles

Does the game need a timer? No

Does the game need an introduction? Intro in the sci-fi world

Does the game need instructions? Basic controller instructions.

What genre? Sci-fi

What time period? Future (around 3011)

What environment is the game set in?  Future city

Is this part of a series? Open for expansion

DLC? – add ones? Downloadable; maps, weapons, character looks, missions, vehicles.

What Difficulty? Start off with standard difficulty but increases as you progress.  

Easter Eggs? Cultural references, reference other games, Sounds, weapons, objects.

Are there multiple endings?

Un-lockable? (pick-ups, etc)

Sound effects? Guns, synths, futuristic sounds.

Cut-scenes? Before start of mission.

Influences? Tron, gta, crysis

Ideas generation.

For the Alumni bank logo, I was thinking of using scales as the main focus of the logo, with the name underneath.

Brief

No

to be used on

• Online (Website, online advertising, banner ads etc)
• Merchandise (Mugs, T-shirts etc)

further requirements

I am targetting both current college students and alumni. I want a smart, young, modern look, but also one that is playful and accessible. Also, I would like to be able to customize the logo for a given school. So if the logo has the name in it, there should be an easy way to add an element with the given school's name or logo. That way when one goes to a school specific section of the site, we won't lose the brand/identity of the entire project, but will connect it more closely to that community. Also, I might be looking for a designer to redo my entire look of the site, I am just starting with a logo to see how this works. the site is at www.thealumnibank.com. Thanks!

payment methods

This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

• Paypal (free, 2-3 day payment turnaround)
• Moneybookers (charges apply, 5-10 day payment turnaround)
• AlertPay (charges apply, 5-10 day payment turnaround)
• Western Union (charges apply, 10 day payment turnaround)

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