Guerilla Advertisement Presentation

PCA Open Day

What's important about Guerilla advertisement?

• Shock/wow factor
• Remembrance 
• Gossip
• 
  

Ideas

Follow the yellow brick road!

PCA Open Day This Way!

In a city not so far away...

Was a college, filled with ambitious and intelligent students

Eager to learn the ways of an artist

Through sheer determination 

They learned many skills and grew closer to their goals

Until one day, after much hard work

little did they know

Their work would be displayed in the PCA open day

And you can see it all

This way......

Spot the two differences....if you haven't already spoted the obvious one

Guerilla advertisement ideas generation

The shadow  of the sundial could be used as a means for my guerilla advertisement. I could have something like 'PCA open day' text written across the time that it's open, so for example, say the open day started at 7AM then the text would start there, and then if it ended at 6pm then the text would finish there.

Idea 2

For my second idea, I was thinking of focusing this idea around the top doors of the mall(ones leading to the college itself) And having a vintage photo frame around the door and a path leading to the college.

Xbox 360 design mind maps

In groups in our class, we were set different age groups as our target audience, and then we had to produce a mind map to generate ideas for an xbox 360 game for that target audience age range. This was a very useful and productive exercise, and great to do as a group as this brought together many ideas from each of us which could then be expanded upon with discussion and ideas. This images are the mind maps from all groups in the class.(click images to enlarge)

Word association.

When you are really stuck for an idea, one method of inspiring creativity is to use word association.

The following word lists were created through class discussion, with lists of adjectives and nouns being created.

Disgusting

Desperate

Deformed

Dysfunctional

Dire

Delightful

Desolate

Demonic

Destructive

Dreary

Desk

Diamond

Demon

Deer

Donkey

Dolphin

Dustbin

Dictionary

Door

Dictaphone

Hilarious

Hysterical

Hateful

Hairy

Hopeful

Hideous

Hypercritical

Heavy

Hearty

Huge

Hillbilly

Hog

Hut

Hole

Horse

Helicopter

Hose

House

Hedge

Hanger

Pessimistic

Pedantic

Persistent

Positive

Protagonist

Prickly

Penetratable

Perfect

Prissy

Precious

Potato

Pizza

Pea

Pigeon

Pyjamas

Pineapple

Pound

Phone

Photo

Pillar


In this exercise, we defined the words to associate, with nouns and adjectives. We have a list of words from three different starting letters, D, H and P. Twenty for each, ten nouns and ten adjectives. We then had to pick one of the letters and use one noun and one adjective to make a name for our character, for example pessimistic pigeon. This was a very enjoyable way of idea generation as a class and was a very useful way of getting ideas for a character name, in my opinion this is best used in a group, as the class thought quickly when asked to quickly give give ten nouns and ten adjectives. 

Xbox 360 game design questions

Having established who your target audience is, and their characteristics as well as developing some areas of interest to this target audience, some “focus” questions can be asked to help refine ideas.

Is there going to be a story? Yes,

Is it RPG? Yes

1^st person shooter? Yes, can change between 1^st and 3^rd person.

How will the game provide challenge? Story line missions, sub-missions, collectables  

How will the player know what progress they’re making? Stats menu (percentage completion), unlocked items.

Will there be a scoring system? Yes

Is there a main character? No, can choose character.

If so, what style? Sci-fi

Customization? Character look, weapons, vehicles

Does the game need a timer? No

Does the game need an introduction? Intro in the sci-fi world

Does the game need instructions? Basic controller instructions.

What genre? Sci-fi

What time period? Future (around 3011)

What environment is the game set in?  Future city

Is this part of a series? Open for expansion

DLC? – add ones? Downloadable; maps, weapons, character looks, missions, vehicles.

What Difficulty? Start off with standard difficulty but increases as you progress.  

Easter Eggs? Cultural references, reference other games, Sounds, weapons, objects.

Are there multiple endings?

Un-lockable? (pick-ups, etc)

Sound effects? Guns, synths, futuristic sounds.

Cut-scenes? Before start of mission.

Influences? Tron, gta, crysis

Ideas generation.

For the Alumni bank logo, I was thinking of using scales as the main focus of the logo, with the name underneath.

Brief

No

to be used on

• Online (Website, online advertising, banner ads etc)
• Merchandise (Mugs, T-shirts etc)

further requirements

I am targetting both current college students and alumni. I want a smart, young, modern look, but also one that is playful and accessible. Also, I would like to be able to customize the logo for a given school. So if the logo has the name in it, there should be an easy way to add an element with the given school's name or logo. That way when one goes to a school specific section of the site, we won't lose the brand/identity of the entire project, but will connect it more closely to that community. Also, I might be looking for a designer to redo my entire look of the site, I am just starting with a logo to see how this works. the site is at www.thealumnibank.com. Thanks!

payment methods

This contest has been pre-paid with 99designs. The winner will be paid directly by 99designs for the full prize amount, excluding any third party transfer fees.

• Paypal (free, 2-3 day payment turnaround)
• Moneybookers (charges apply, 5-10 day payment turnaround)
• AlertPay (charges apply, 5-10 day payment turnaround)
• Western Union (charges apply, 10 day payment turnaround)

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Lateral thinking

Today we did some exercise's on lateral thinking. In this exercise we had to remove only eight match sticks from the picture on the right, to make two squares that aren't touching each other, the outcome was as the image on the left shows.

We did this as a means of practice for our brains, to encourage our brains to think outside the box. This exercise for our brain was to help us with thinking and planning.

Catch phrase

In our class, we got into different groups, and each group was given a catch phrase which they then have to create an image representing that catch phrase for others in the class to guess what the exact catch phrase for the image was.
My group's catch phrase was "Over the moon" and this is the image we created to represent it.

The point of this exercise was to challenge our brains to figure out what each group's images'  catch phrase was. Through this process, we think quickly to try and piece together possible meanings the image had. So even if we were wrong, it still challenged us to think quickly and deeply.

Xbox 360 game presentation summary

Xbox 360 game design plan

Influences: Mass effect. Tron. GTA. Hitman. Assassin's creed

Genre: Sci-fi

Type of game: A possible free roam/sandbox style game, based in a futuristic megacity in the year 2157, the game follows a assassin through missions where he is set out to kill a target(s). Since it being set in either free roam or a sandbox style game, the player gets to choose how he goes about to kill these targets, with there being many different ways to kill the target, whether it's a stealthy approach or all in guns blazing or somewhere inbetween. If the game is to be free roam in the city, then vechiles will be introduced to help travel the large city. The player will be able to choose how their character dresses, whether they choose leight clothing, or armoured wear. While the armour clothing will give better protection, the leight clothing allows faster and less restricted movement. The character will have contacts, which can sell him weapons, equipment, armour or clothing, and upgrades. With this being set in the future, you can expect high tech equipment, armour/clothing and weapons. With such equipment as stealth camouflage. The game will have a day and night cycle, with city life changing between the throughtout it. When you are given contracts for targets, that target could be in different places, depending on the time of day, either at work or at home. With the some targets not under a time limit to deal with, this can allow the player to plan how they are going to deal with their target.

Story plot: I think the story shall follow the character throughout his missions, at first knowing very little about the character, trying to give the character a sort of mysterious badass impression, something players can like about him, and as the story goes on, we learn a little about the character and his past. Trying to keep the character very intresting and pondering his past life. Players will feel more immersed in the game if they are playing as character that is very likeable and fun to play as. The targets he is set to kill or as such, will mostly be corrupt officials, people considered important to the city but with corrupt and bad intentions or doings. And depending on player choices, there may be contracts they set you out to good people, with a possible twist of the player not knowing they are killing good people, leaving the player to pick up on hints, and making the final decision whether to kill their target or not. With there being decision and consequences to them, this could lead to more than one ending outcome.

How this game will challenge players is with how they decide to go about getting to their target, and what weapons and equipment they decide to use for a certain assignment. The player can scout around the area of the target to find possible areas to get closer, take for example a target in a skyscraper building, the player could try to get to the roof, and go from there, possibly finding air vents, which the player can move through unseen.

Here are some images to help you get an image of what sort of setting this game will be set in